Genre
Key Theory 1:
Barry Keith Grant - all genres have sub genres
Key theory 2:
Patrick phillips - Comfortable reassurance
Key theory 3:
Branston and Satfford - makes it easier to market and sell products
Key theory 4:
Rick Altman - genre offers pleasures(1999)
Key theory 5:
David Bordwell - Any theme may appear in any genre(1989)
Narrative
Key theory 1:
Pam cook - enigma resolution
Key theory 2:
Tzvetan Todorov - equilibrium, disrupted,disruption,new equilibrium
Key theory 3:
Claude Levi-Strauss - good versus evil
Representation
Key theory 1:
Laura Mulvey - women objectified
Key theory 2:
Stuart Hall - non - white seen as evil
Key theory 3:
Earp and Katz - men violent
Thursday, 13 December 2018
Monday, 10 December 2018
LO6 Essay 2
Discuss the potential problems with media regulation sectors you have studied.
The potential problems with the media regulations for Grand Theft Auto and the film Fifty Shades Of Grey is the fact that it can show various unique scenarios to people under the required age to know about situations that are seen as very extreme. This can lead to copycat crimes. This leading distress and moral panic, making society change in a negative way. In my own opinion I believe Grand theft auto is not that well regulated as the game and its content is advertised on a major scale showing clips of this extreme violence. These adverts not being regulated by OFCOM and W3C as any child to access this advertising and website over the game.
Grand Theft Auto is considered the most extreme realist game in the world. This game has scenes that PEGI claim is gross violence. However many people claim that this game is too far when it comes to the age rating as the most extreme qualities of a PEGI 18 is happening all the time, constantly. This constant violence can lead to copycat crimes, An example of a copycat crime that can be linked to Grand Theft Auto is the crime when a 14 year old boy killed his father and brother with a shotgun. The child when questioned said that "Trevor inspired him to" Trevor being a character being in the game obsessed with killing and being considered mentally unstable. This giving the game the reputation of being a (word that means it bad to the public.) This copycat made people believe that PEGI is not doing enough with regulating as crimes like this are still happening.
Many parents who can be considered as part of the active audience complained about the content within the game in multiple ways e.g social media and game reviews. This was because of the children playing this game can be considered the passive audience who see this game as okay and acceptable. Another reason for them to complain is Bad world syndrome that could have been developed by playing this game. Bad World syndrome is when a person believes what they see and believe it happens in the real world. An example that the parents will thinking about when they complain is the fact is the children will have nightmares of GTA related incidents as a result of 'Mean world syndromes'. As they believe what they see in the game.
Another product that potential regulator problems would be the film based product, 'Fifty Shades Of Grey' Within this film multiple mature and highly sexual activities are performed throughout the film
this lead to multiple complaints about the content within the product.
A problem that arose from this film was the highly dominant sexual activity. This became a problem as it began to link to the desensitisation theory within young people. The scenes show a sexually dominant man overcome and persuade a woman to do unique sexual things. With the desensitisation theory this can link with this content as young People may believe that this behaviour is acceptable and part take in this activities with people who may not want to. This can link to copycat crimes in subjects of manipulation, creating distress and mental pain.
However some people may say that BBFC have done as much as they can as BBFC do not have the power to change the story which is mainly revolved around sex. People will have said they have regulated enough by adding multiple disclaimers and giving the film a 18 rating with reviews claiming that there is strict rules about age with this film. Another group of people would say that there is a lot worse content that younger people can access. For example pornography that is free and easy to access, This also giving the younger people a worse type of desensitisation that the BBFC cannot control and would be down to the W3C which have done part of their job by not letting the websites not be recommended on any site on the internet.
In my opinion I believe at the launch of Fifty Shades Of Grey the regulation of this product was acceptable as the age rating and the content was stated very clearly that the product is only for people of a old nature and is fully understanding of the content and are trusted to not make similar actions in the film. This is in my opinion is a sign of good regulation by BBFC as they clearly describe the age rating to the world.
In comparison to Grand Theft Auto, both products have the same age rating from their regulators of a 18 rated this is because both products highly feature a mature older lifestyle that can be considered extreme which people and myself would claim that will be contained within the regulation. I believe that both products have highly made sure that the recommended age buy the product however in my opinion I believe through time of the products being released we as people have become more desensitised through other forms of content being more accessible and examples of this being pirate and legal websites that allow 18 films to be seen for free not matter the age.
The potential problems with the media regulations for Grand Theft Auto and the film Fifty Shades Of Grey is the fact that it can show various unique scenarios to people under the required age to know about situations that are seen as very extreme. This can lead to copycat crimes. This leading distress and moral panic, making society change in a negative way. In my own opinion I believe Grand theft auto is not that well regulated as the game and its content is advertised on a major scale showing clips of this extreme violence. These adverts not being regulated by OFCOM and W3C as any child to access this advertising and website over the game.
Grand Theft Auto is considered the most extreme realist game in the world. This game has scenes that PEGI claim is gross violence. However many people claim that this game is too far when it comes to the age rating as the most extreme qualities of a PEGI 18 is happening all the time, constantly. This constant violence can lead to copycat crimes, An example of a copycat crime that can be linked to Grand Theft Auto is the crime when a 14 year old boy killed his father and brother with a shotgun. The child when questioned said that "Trevor inspired him to" Trevor being a character being in the game obsessed with killing and being considered mentally unstable. This giving the game the reputation of being a (word that means it bad to the public.) This copycat made people believe that PEGI is not doing enough with regulating as crimes like this are still happening.
Many parents who can be considered as part of the active audience complained about the content within the game in multiple ways e.g social media and game reviews. This was because of the children playing this game can be considered the passive audience who see this game as okay and acceptable. Another reason for them to complain is Bad world syndrome that could have been developed by playing this game. Bad World syndrome is when a person believes what they see and believe it happens in the real world. An example that the parents will thinking about when they complain is the fact is the children will have nightmares of GTA related incidents as a result of 'Mean world syndromes'. As they believe what they see in the game.
Another product that potential regulator problems would be the film based product, 'Fifty Shades Of Grey' Within this film multiple mature and highly sexual activities are performed throughout the film
this lead to multiple complaints about the content within the product.
A problem that arose from this film was the highly dominant sexual activity. This became a problem as it began to link to the desensitisation theory within young people. The scenes show a sexually dominant man overcome and persuade a woman to do unique sexual things. With the desensitisation theory this can link with this content as young People may believe that this behaviour is acceptable and part take in this activities with people who may not want to. This can link to copycat crimes in subjects of manipulation, creating distress and mental pain.
However some people may say that BBFC have done as much as they can as BBFC do not have the power to change the story which is mainly revolved around sex. People will have said they have regulated enough by adding multiple disclaimers and giving the film a 18 rating with reviews claiming that there is strict rules about age with this film. Another group of people would say that there is a lot worse content that younger people can access. For example pornography that is free and easy to access, This also giving the younger people a worse type of desensitisation that the BBFC cannot control and would be down to the W3C which have done part of their job by not letting the websites not be recommended on any site on the internet.
In my opinion I believe at the launch of Fifty Shades Of Grey the regulation of this product was acceptable as the age rating and the content was stated very clearly that the product is only for people of a old nature and is fully understanding of the content and are trusted to not make similar actions in the film. This is in my opinion is a sign of good regulation by BBFC as they clearly describe the age rating to the world.
In comparison to Grand Theft Auto, both products have the same age rating from their regulators of a 18 rated this is because both products highly feature a mature older lifestyle that can be considered extreme which people and myself would claim that will be contained within the regulation. I believe that both products have highly made sure that the recommended age buy the product however in my opinion I believe through time of the products being released we as people have become more desensitised through other forms of content being more accessible and examples of this being pirate and legal websites that allow 18 films to be seen for free not matter the age.
LO6 Media Regulation
Film: Star Wars 3 Revenge Of The Sith
Age Rating: 12
I disagree with this age rating because through the film their are some very graphic violence. This sudden graphic violence was not innkeeping with the franchise as it was seen as fictional violence. However this film seemed that just more real and painful, as you the demise of the main character leading to a brutal end that is not censored at all.
Example 1
In this example one of the main protagonists, Anakin Skywalker losses his fight with Obi Wan Kenobi and gets brutality cut in half. After being cut in half Anakin's legless body slowly falls towards the lava and eventually gets burnt and the camera does not cut enough whilst he burns and screams in pain. A few seconds later you see him covered in flames losing all his hair whilst still screaming in pain relentlessly. I believe this too graphic for the age rating as the kids who are watching will be scared as they will not experiences this pain portrayed in the film.
Example 2
In this scene in the film the Emperor is fighting Mace Windu and is get hurt by his own force lighting and is getting burned relentlessly. The camera does not cut throughout the pain the emperor is going through and you visually see the effects of the burning showing the lighting enter him and burn his face. I believe this is inappropriate as it is too graphic as 12 year olds are too young to see a old mans face melt. I belie parents would not like their kid to see that scene as it would give them nightmares.
Example 3
In this scene Jedi Mace Windu gets his hand cut off by Anakin Skywalker and proceeds to fall to his death. The camera shows Mace Windu's handless arms burning from the lightsaber strike and hear Mace scream in pain. This may have been a quick scene I believe is too graphic for a 12 year old as it shows pain and suffering and will probably have nightmares from seeing a arm without hands.
Example 4
In this scene the viewers see the death of Count Dooku by the hands of Anakin Skywalker. In this scene viewers can see Count Dooku's head that had just been cut off roll into the background. This in my opinion is too graphic as under 12's would not have seen a head roll off that had just been cut off. This gruesome brutality you would consider in a 15 rated film and would give kids nightmares.
Example 5
The death of General Grievous who was a robot cyborg died in quite a extreme way in this scene. The way Grievous dies is through a electric staff to the hear setting him n fire whilst screaming in a ghost like way that in my opinion can scare 12 year olds as they would be able to hear that noise in their head which could cause distress. Also the flame coming out the eyes makes the robot seem devilish this create a quite disturbing image of a robot on fire from the eyes. This disturbing image could be in a 15 film as real life graphics used in the film makes the pain real for a child to believe.
Age Rating: 12
I disagree with this age rating because through the film their are some very graphic violence. This sudden graphic violence was not innkeeping with the franchise as it was seen as fictional violence. However this film seemed that just more real and painful, as you the demise of the main character leading to a brutal end that is not censored at all.
Example 1
In this example one of the main protagonists, Anakin Skywalker losses his fight with Obi Wan Kenobi and gets brutality cut in half. After being cut in half Anakin's legless body slowly falls towards the lava and eventually gets burnt and the camera does not cut enough whilst he burns and screams in pain. A few seconds later you see him covered in flames losing all his hair whilst still screaming in pain relentlessly. I believe this too graphic for the age rating as the kids who are watching will be scared as they will not experiences this pain portrayed in the film.
Example 2
In this scene in the film the Emperor is fighting Mace Windu and is get hurt by his own force lighting and is getting burned relentlessly. The camera does not cut throughout the pain the emperor is going through and you visually see the effects of the burning showing the lighting enter him and burn his face. I believe this is inappropriate as it is too graphic as 12 year olds are too young to see a old mans face melt. I belie parents would not like their kid to see that scene as it would give them nightmares.
Example 3
In this scene Jedi Mace Windu gets his hand cut off by Anakin Skywalker and proceeds to fall to his death. The camera shows Mace Windu's handless arms burning from the lightsaber strike and hear Mace scream in pain. This may have been a quick scene I believe is too graphic for a 12 year old as it shows pain and suffering and will probably have nightmares from seeing a arm without hands.
Example 4
In this scene the viewers see the death of Count Dooku by the hands of Anakin Skywalker. In this scene viewers can see Count Dooku's head that had just been cut off roll into the background. This in my opinion is too graphic as under 12's would not have seen a head roll off that had just been cut off. This gruesome brutality you would consider in a 15 rated film and would give kids nightmares.
Example 5
The death of General Grievous who was a robot cyborg died in quite a extreme way in this scene. The way Grievous dies is through a electric staff to the hear setting him n fire whilst screaming in a ghost like way that in my opinion can scare 12 year olds as they would be able to hear that noise in their head which could cause distress. Also the flame coming out the eyes makes the robot seem devilish this create a quite disturbing image of a robot on fire from the eyes. This disturbing image could be in a 15 film as real life graphics used in the film makes the pain real for a child to believe.
Saturday, 8 December 2018
Wednesday, 28 November 2018
LO6 Essay
The product I will be writing about in this essay is a film based product called 'The Interview.' This product was released in 2014, starring James Franco and Seth Rogen, two very well known comedic actors. These actors had been in many highly rated adult films for example 'Bad Neighbours' in 2014. This gives the idea that the target audience is around the same age for this film product I am writing about. I am writing this essay about this media product because it had some highly negative and positive reviews from various people because of similar controversial reasons.
A theory that can link to this media product is the negative effects on a passive audience. This theory connotes that if a person engages with a media product so much that in time the person will allow the media product to adapt the persons personality. An example of this would be the case of a 13 year old boy shooting his dad because he was so influenced by the game Grand Theft Auto he let it adapt his behaviour and allow him to shoot his own parents mercilessly. In the my product 'The Interview' it may adapt peoples feelings on the main character Kim Jung Un. Kim is portrayed as a fun person however with a sense of evil as he has all this power, This could influence people to go along with the politics with different mindsets of North Korea. Or start an uprising with the North Korean Dictator that could ultimately end in conflict. This could lead to a negative impact on the world and for the government as people may have their own drastic opinions and may decide to act on them as they will have adapted their behaviour to the media product.
A theory that this media product can link to is the Hypodermic Syringe theory. This theory implies that media has a negative impact on people claiming that we believe what we see and hear. In this media products case it points out very current and bias issues in the world mostly revolving around Kim Jun Un and his dictatorship or North Korea. Throughout the film we see two Americans point of view of the character Kim Jung Un. However the Character of the dictator is scripted from an American producer thus implying that it will be bias towards the USA as they have had controversy with Kim in the past. This could have a negative impact as people may believe all these exaggerated things mentioned in the film. for example it is shown that Kim goes around in his own tank everyday for fun. This not true however people who have engaged with the so much may eventually believe it.
The Moral Panic theory is very prominent in my product as it demonises a certain group throughout the film. The Moral panic theory was created by Stanley Cohen in 1972. He claims that when the media demonise groups then it becomes a threat to society values. This theory is used a lot for this film as it brought up a lot of controversy. In the film very stereotypical comedy against Asian people and their leader Kim Jung Un. These constant slightly racist references were so severe that the film was banned in Korea as Kim believed it was highly offensive to him and his country. This led to the US government being fearful that Kim may retaliate by the use of his weapons, that he highly shows off. Multiple news outlets blamed the film for causing what was going to be another civil war. However Kim never retaliated and saw the film as a comedic film and not a severe offence. The film had a negative impact on the USA as it was scared of Kim starting conflict. This going against their society values. However nothing came of this that was severely traumatising.
Another theory that can be seen throughout the film is the active audience theory by Stuart Hall where he claims that media goes through stages of encoding and decoding. Encoding and Decoding is the way the TV transfers their message to their target audience. In my media product 'The Interview' the message being transferred to the people watching it is that Kim Jung Un is a harsh dictator and there is elements to mock him. This can lead to the public mocking him and not taking him so seriously. This may have negative impact in a political way as this could count as libel and persuade Kim to engage in conflict or it may be positive and give the people a bit more enjoyment in current affairs.
In conclusion 'The interview' had a negative impact on the target audience as its bias political views could influence them as their age is at the point where they can be easily manipulated. This linking to the hypodermic syringe theory as it has a highly negative impact on the target audience.
A theory that can link to this media product is the negative effects on a passive audience. This theory connotes that if a person engages with a media product so much that in time the person will allow the media product to adapt the persons personality. An example of this would be the case of a 13 year old boy shooting his dad because he was so influenced by the game Grand Theft Auto he let it adapt his behaviour and allow him to shoot his own parents mercilessly. In the my product 'The Interview' it may adapt peoples feelings on the main character Kim Jung Un. Kim is portrayed as a fun person however with a sense of evil as he has all this power, This could influence people to go along with the politics with different mindsets of North Korea. Or start an uprising with the North Korean Dictator that could ultimately end in conflict. This could lead to a negative impact on the world and for the government as people may have their own drastic opinions and may decide to act on them as they will have adapted their behaviour to the media product.
A theory that this media product can link to is the Hypodermic Syringe theory. This theory implies that media has a negative impact on people claiming that we believe what we see and hear. In this media products case it points out very current and bias issues in the world mostly revolving around Kim Jun Un and his dictatorship or North Korea. Throughout the film we see two Americans point of view of the character Kim Jung Un. However the Character of the dictator is scripted from an American producer thus implying that it will be bias towards the USA as they have had controversy with Kim in the past. This could have a negative impact as people may believe all these exaggerated things mentioned in the film. for example it is shown that Kim goes around in his own tank everyday for fun. This not true however people who have engaged with the so much may eventually believe it.
The Moral Panic theory is very prominent in my product as it demonises a certain group throughout the film. The Moral panic theory was created by Stanley Cohen in 1972. He claims that when the media demonise groups then it becomes a threat to society values. This theory is used a lot for this film as it brought up a lot of controversy. In the film very stereotypical comedy against Asian people and their leader Kim Jung Un. These constant slightly racist references were so severe that the film was banned in Korea as Kim believed it was highly offensive to him and his country. This led to the US government being fearful that Kim may retaliate by the use of his weapons, that he highly shows off. Multiple news outlets blamed the film for causing what was going to be another civil war. However Kim never retaliated and saw the film as a comedic film and not a severe offence. The film had a negative impact on the USA as it was scared of Kim starting conflict. This going against their society values. However nothing came of this that was severely traumatising.
Another theory that can be seen throughout the film is the active audience theory by Stuart Hall where he claims that media goes through stages of encoding and decoding. Encoding and Decoding is the way the TV transfers their message to their target audience. In my media product 'The Interview' the message being transferred to the people watching it is that Kim Jung Un is a harsh dictator and there is elements to mock him. This can lead to the public mocking him and not taking him so seriously. This may have negative impact in a political way as this could count as libel and persuade Kim to engage in conflict or it may be positive and give the people a bit more enjoyment in current affairs.
In conclusion 'The interview' had a negative impact on the target audience as its bias political views could influence them as their age is at the point where they can be easily manipulated. This linking to the hypodermic syringe theory as it has a highly negative impact on the target audience.
Thursday, 22 November 2018
LO6: active audience
other school of thought- we are able to filter and adapt to content in media (Gauntlett, 1995)
We have uses and gratifications(McQuail, 1972)
We have uses and gratifications(McQuail, 1972)
- escapism
- surveillance
- personal relations
- personal identity
preferred reading - accept the most transparent
negotiated reading - partially agrees with meaning, make their own opinion
oppositional reading - meaning understood but don't agree and think opposite
encode - to put in
decode - to understand
- woman fragile and man strong
- the way she is dressed
- the background is high class city
- model is thin and attractive can be seen as materialist
considered materialist
Wednesday, 21 November 2018
The interview negative/positive impacts
Products used for a negative impact on there audience about different groups
- Used slightly racist jokes throughout the film towards Asians and only Asians. This can be considered as only targeting the asians as no jokes were made to any other race.
- It is topically racist as at the time of release, North Korean leader Kim Jun Un was showing off his nukes and being quite controversial.
- The film was banned in North Korea as Kim found the film offensive to himself and because he rules what North Korea sees, no Korean saw this film as it was like the film was ever created.
- The film also created tension in the USA as they were fearful for what Kim might do in retaliation as he was known to retaliate.
- Nuclear war was slightly edged closer because of this films content.
Positive
- It engaged political people to see the brighter side of Kim as there is positives in the film of Kim.
- Throughout the controversy. The reviews for The Interview were mainly positive as the comedy was in some good taste and relatable.
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