LO3 Editing

editing involves:

• changing it
• adding special effects
• making something better
• apply SFX and transitions
• Arranging footage to create a narrative
• taking out footage that is no longer needed 

Continuity editing means it creates a narrative that we understand, invisible editing

Shot reverse shot structure - buts two images together in order to create a link between them

Action match - continuous action between two or more shots

Cross cutting - 

Cutaway

Insert shot

Eye line match

Shot Reverse Shot structure example

• over the shoulder shot - aggressive Joey 
• medium close up - single person talks at coffee house
• Master shot - shows Joey and woman eating in restaurant
• establishing shot - starts Phoebe and Joey talk in coffee house

Action match example
Han Solo chases stormtroopers
cut one - solo begins to chase stormtrooper
cut two - running still form a different angle
cut three - medium long shot of solo's sudden stop.


crosscutting example
master shot - Luke gets out and sees the other people
over shoulder shot - Luke talks to Obi Wan
medium close up - Obi Wan's face
wipe transition - they now are moving
shot reverse shot - Luke and Obi Wan talking


crosscutting/parallel action
crosscutting or parallel action refers to an editing sequence that cuts between two or narrative events that are occurring in different events , usually simultaneously.

1. a lot of cross cuts
2. bond, money penny, M - to show them as all communicating with each other
3. female driver is independent 

Cutaway

• A cutaway shot is the interruption of a continuously filmed action by inserting a view of something else.
• usually followed by a cut back to the first shot. cutaway edits relate to the main action, or provide more information.

soundbridge 

sound editing technique working with cutaways to give more information to the audience.

In the flashback to Mozambique gives Johnny's and the councillors view on what happened in Mozambique. They explain what happens whilst what they are explaining is taking place on the screen, sometimes coming back to them back on the bed in the present.

insert shot

can be seen as the point of view shot.
Eye Line Match


4 cuts between maul and Obi Wan

KTA 2 feedback sheet

LO3 use of sound

Diegesis - story world
verisimilitude - realism/ relatable
diegetic sound - sound that appears that it is coming from within the story
tone - shout = angry
accent - how we pronounce certain words
dialect - come from specific place
sound effects - foley
foley - sound that is made from objects
foley artists are responsible for sounds that only certain things can do
e.g creaking door, smashing glass, waves at sea, turkey noise
added in post production

Non- diegetic sound - sound not coming from the story world, theme music
incidental music - music added to place emphasis over important scene
non - diegetic sound effects - unrealistic sound to emphasise the important scene
Sound Motif - sound badge -

The Avengers
foley sounds - the hairs on spider mans arms standing up - noise of thanos portal - captain America catching the trident - black widow stabbing something - captain America pushing some aliens - Spiderman getting thrown to a stone ground - thanos punching iron man - bucky reloading his gun

new knowledge - all of it is new, so yeah
 

KTA3 - Venom film

Product - Venom

Genre - Fantasy
Sub Genre - Thriller

Location - New York city, scientist labs
costume - casual clothes, scientist clothes, CGI venom outfit.
Props - chemicals, bikes
acting gestures - serious and upset and pain
lighting - low key connotes danger and pain
colour - black and white

Camerawork:

Close up

it connotes Eddie turning into venom in a science lab.

Establishing shot

It connotes the location where the characters live, which is New York City.


Editing:

Cutaway

This scene the cuts between Eddie ridding the motor bike.
Also the cuts go between the machines chasing him.
And cuts to the explosions whilst he's still being chased.
This gives a sense of tension to the audience.
Shot reverse shot

over the shoulder shot - over venom's shoulder at the start of the convocation.
Master shot - sees Eddie and Venom talking near the city.
This creates a uncomfortable meaning towards the audience because they don't know what venom will do.

Sound:

Diegetic sound is created when Eddie turns into venom and that transition sound is created. This is seen that the sound is within the story. Another sound type that can be linked with the transition sound is a non - diegetic sound which is a non realistic sound effect which gives this sound a sci-fi effect. This gives a unrealistic sci-fi meaning to the audience.

Camera work starter work

narrative - the story

spectacle - excitement

4 different camera work categories

• Shot Types - framing and distance
• camera types - low angle, Dutch angle
• camera movement - how the camera travels and follows actions
• composition - framing and focus

extreme closeup example;

the picture denotes a close up of tony stark experiencing a shocking thing when he is being shot. This connotes his emotions to being shot.

Wide Shot example:

The shot shows the location of where Rey and BB8 are. this shows the conditions on the planet Jakku at the start of the film.

Low angle shot - shows power
High angle shot - shows venerability


High Angle Shots

avengers look little to big alien ship

Low Angle Shots

avengers look tough cause bad guy is on floor 

dutch angle - tilted angles - connotes unease,disorienttion, adds to the spectacle.

high angle characters - strong people

low angle characters - weak people

LO3 Codes And Conventions

Genre - Means certain types of group.
Narrative - Story, plot
Representation - How the media shows different groups
all known as Macro meanings
Macro ideas are made of micro elements
4 micro categories

•  mise- en - scene - what we see e.g location, props, costumes, lighting, acting gestures, iconography and colour
• camera work
• sound
• editing

code and conventions are the ingredients to a specific genre of product.

Fantastic four task - sci-fi
Location - New York,space
props - space weapons, not normal objects science tech
costumes - unusual costumes like brick man and long man superhero clothes, army costumes
lighting - dark and mysterious or bright beaming light
acting gestures - dramatic and mysterious, relatable gestures
iconography - set in space, America tall buildings
colour - mystical blue colour and dark colours

KTA 1 Feedback Sheet

KTA2

1.  Product - Friends Tv Show
2.  Warner Bros TV which is a conglomerate however it was also produced by Bright/Kufman/Crane Productions with is independent.
3. Warner Bros Tv would advertise friends in a trailer before one of their films or on social media or in newspapers and posters and in TV adverts. Warner Bros would advertise friends from their subsidiaries like in telepicture products. 
4. traditional marketing methods could be. Newspapers and posters.
5. How friends would be distributed is through copies of the product being sold to the consumer through retailers at local shops. Another way of distribution would be the episodes being shown on TV. They would be distributed on TV channels like Comedy Central and most recently Channel 5.
6. In the new era of technology it is easier to distribute products. So with the example of friends, the product can be distributed by the use of social media and streaming sites like Netflix and it does not cost the producers much more money to distribute it.
   
7. New Media distribution channels can include retailers advertising the companies product, also the company will pay distributers to distribute their product in a number of ways like with social media and film trailers. In this case Warner Bros TV distribution. Another  way that friends would be advertised is through memes that fans have made to engage other fan. this ultimately engages more fans and income.
   
8. Tv shows do this by the use of their conglomerate to vertically integrate with their other companies to advertise the product. Also companies joint venture to advertise on different media platforms. Friends is produced by Warner Bros TV which is a subsidiary to Warner Bros and Bright/Kufman/Crane Productions is independent.
9. The elements of synergy that were evident across all platforms when it came to friends was the logo the font and the colour was unique and became instantly related to friends. Images of the cast or any off the setting also was evident across platforms as if you saw a picture of Matt Le Blanc, you would relate that to friends thus creating more income for the producers. 

Glossary

LO2: Advertising methods

traditional advertising methods:

• newspaper advert
• leaflet
• tv advertising
• radio advertising
• video game advertising
• film trailers
• magazines 

digital methods:

• Electronic billboards
• social media
• tv adverts
• QR codes
• local tv adverts 
• celebrity endorsement
• 3D Holograms
• pop up adverts 

technological convergence - from traditional to digital, technology become more portable. e.g.. 

• computer
• debit card
• radio
• tv
• phone
• music player
• book

smartphone - blackbox device

Digital natives - people born in a technological age.
Web 1 is texted based
web 2 us more interactive
'we now live in a convergence culture

what do I do with my smartphone:

• social media alot
• streaming films
• games
• streaming music
• listening to music
• homework(sometimes)
• take photos
• calendar 
• news
• sport
• phone call
• bus ticket

synergy - when a brand or product is promoted across different platforms

social media adverts:

command words and grades

identify - pass level question

explain - merit level question

justify -  distinction level question

week 2: Ownership structure

horizontal integration: example - 21st century fox is promoted on fox tv, sky and the sun
vertically integrated: example - 21st century fox produces, distributes and owns mediums that allow audiences to consume the product

week 1 lesson 1: Institution Research

institution research

week 1 lesson 1


research is below:

horizontal integration: example - 21st century fox is promoted on fox tv, sky and the sun
vertically integrated: example - 21st century fox produces, distributes and owns mediums that allow audiences to consume the product.