KTA2

1.  Product - Friends Tv Show
2.  Warner Bros TV which is a conglomerate however it was also produced by Bright/Kufman/Crane Productions with is independent.
3. Warner Bros Tv would advertise friends in a trailer before one of their films or on social media or in newspapers and posters and in TV adverts. Warner Bros would advertise friends from their subsidiaries like in telepicture products. 
4. traditional marketing methods could be. Newspapers and posters.
5. How friends would be distributed is through copies of the product being sold to the consumer through retailers at local shops. Another way of distribution would be the episodes being shown on TV. They would be distributed on TV channels like Comedy Central and most recently Channel 5.
6. In the new era of technology it is easier to distribute products. So with the example of friends, the product can be distributed by the use of social media and streaming sites like Netflix and it does not cost the producers much more money to distribute it.
   
7. New Media distribution channels can include retailers advertising the companies product, also the company will pay distributers to distribute their product in a number of ways like with social media and film trailers. In this case Warner Bros TV distribution. Another  way that friends would be advertised is through memes that fans have made to engage other fan. this ultimately engages more fans and income.
   
8. Tv shows do this by the use of their conglomerate to vertically integrate with their other companies to advertise the product. Also companies joint venture to advertise on different media platforms. Friends is produced by Warner Bros TV which is a subsidiary to Warner Bros and Bright/Kufman/Crane Productions is independent.
9. The elements of synergy that were evident across all platforms when it came to friends was the logo the font and the colour was unique and became instantly related to friends. Images of the cast or any off the setting also was evident across platforms as if you saw a picture of Matt Le Blanc, you would relate that to friends thus creating more income for the producers.