LO2: Advertising methods

traditional advertising methods:

• newspaper advert
• leaflet
• tv advertising
• radio advertising
• video game advertising
• film trailers
• magazines 

digital methods:

• Electronic billboards
• social media
• tv adverts
• QR codes
• local tv adverts 
• celebrity endorsement
• 3D Holograms
• pop up adverts 

technological convergence - from traditional to digital, technology become more portable. e.g.. 

• computer
• debit card
• radio
• tv
• phone
• music player
• book

smartphone - blackbox device

Digital natives - people born in a technological age.
Web 1 is texted based
web 2 us more interactive
'we now live in a convergence culture

what do I do with my smartphone:

• social media alot
• streaming films
• games
• streaming music
• listening to music
• homework(sometimes)
• take photos
• calendar 
• news
• sport
• phone call
• bus ticket

synergy - when a brand or product is promoted across different platforms

social media adverts: