LO3 Genre

genre - a tool that is used to analyse media.
genre example
sci-fi
horror
fantasy
crime
comedy
thriller
social realism
children
drama

Venom is a sci fi film that includes supernatural things like venom.

Sub Genre- Alien genre

Barry Kieth Grant - "all genres have sub genres"
examples - venom costume 

• sounds - animalistic screams
• dark setting
• science laboratory

Patrick Phillips - "Genre offers audience comfortable reassurance"
provides familiarity

• violence - guns 
• CGI
• Darkness
• science labs  

Branston and Stafford - Genre makes it easier to market and sell products
marketing material

• iconic character
• font - uneven stringy font - grey and dark - serif font - danger
• low shot connotes power

Rick Altman - "Genre offers pleasure"

• gut response - shock, excitement - story line
• emotional - sad and happy

David Bordwell - "Any theme may appear in any genre"
Theme = ideas and concepts and 'myths'

• Thriller theme - bike chase scene
• Sci fi theme - Venom a fictional animal
• horror theme - scary venom taking over scene
• comedy theme - Eddie makes jokes