- posters
- tv
- newspaper
- radio
- film trailers
new media advertising
- social media
- hyperlinks
- QR codes
- holograms
- youtube adverts
- interactive web adverts
- personalised adverts
- social media personalisation
- pop up ads
- celebrity endorsements
- smart TV adverts
Distribution - How a product gets to a audience(e.g Netflix)
Technological convergence is when technology comes together to provide a service
e.g cameras in phones
impact on distribution - personalisation of marketing, multimedia marketing
it has had an impact on distribution because we can now stream and download content from video on demand services such as BBC Iplayer and Spotify and Apple Music.
simulcasting is when a TV show or Radio show is broadcast online at the same time as it airs e.g sports or news
A black dox device is a smartphone
it is linked to the concept of technological convergence because smartphones have multimedia things in it
Above the line advertising is when a product is advertised to a mass audience using methods that will be widely seen this is a mixture of traditional and new media includes social media campaigns and film trailers
Below the line advertising is when a product is advertised in a 1 to 1 way. It can be individual or small audience. e.g leaflets and flyers, personalised adverting
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