The main point of this article is that violent games are having a negative impact on kids
mediation - the media manipulating the product so the public see what the creators want them to see
passive theory - allowing the media to adapt someones behaviour.
The hypodermic syringe theory - implies the media has a negative impact. we believe what we see and hear.
Vance Packard - He believed the media are making people to want products - 1957
Craig Anderson - exposure of negative products thus dampening emotional responses - 2007
desensitisation
Chris Ferguson - found no link long term 2012
copycat crime - james Bulger crime
George Gerbner and Larry Gross - Cultivation theory: the more time people watch tv the more time they believe its real. - 1979
mean world syndrome - the world more violent on tv, then it should be.
Moral Panic
when the mass media demonise groups, people or products that they believe become a threat to society values and interests it is called 'moral panic'(Stanley Cohen, 1972)
The group/products are referred to as 'folk devils'
people like:
- religion
- foreigners
- extremists
- youth - gangs
- bad behaviour
- white chavs
sensationalist - top stories exaggerated to make money
All representations are mediated(Hall, 1980)
this man is represented as rude and trashy as he is putting his middle finger up


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