Demographic data is data that is towards the target audience, this includes lifestyle, gender and age.
1b I
- The social grade of people who read the Daily Express is ABC1
- The age of people who read this newspaper is 35+
1b ii
The Daily telegraph has a higher ABC1 social grade of readers
1c
readership is how many people bought the newspaper
circulation is how far the newspaper is going around
2a
One interpretation I can make from the data in fig 2 is that people are reading newspapers on mobiles as mobiles has become more common to be a digital native, this being down to digital convergence.
2b
One reason why more people will access the guardian via a mobile device is because the guardian has a demographic of ABC1 thus implying they have more disposable income to spend on mobile devices
Another reason why is the fact that the social grade that is linked with the guardian are more interested in politics and will more likely pick there phone up to view this information
2c
Radio 1 has a large target audience as it has a mainstream genre of music where the younger generation will instead of radio 4 where it is mostly about the news and current affairs that does not effect them.
Another difference is the people involved with these radio stations. The people at radio 1 are younger and more famous compared to the people seen on radio 4 thus making it more appealing.
1c
readership is how many people bought the newspaper
circulation is how far the newspaper is going around
2a
One interpretation I can make from the data in fig 2 is that people are reading newspapers on mobiles as mobiles has become more common to be a digital native, this being down to digital convergence.
2b
One reason why more people will access the guardian via a mobile device is because the guardian has a demographic of ABC1 thus implying they have more disposable income to spend on mobile devices
Another reason why is the fact that the social grade that is linked with the guardian are more interested in politics and will more likely pick there phone up to view this information
2c
Radio 1 has a large target audience as it has a mainstream genre of music where the younger generation will instead of radio 4 where it is mostly about the news and current affairs that does not effect them.
Another difference is the people involved with these radio stations. The people at radio 1 are younger and more famous compared to the people seen on radio 4 thus making it more appealing.
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