circulation - how many copies purchased
readership - how many copies read
audience reach - How many people access/read/engage with a product
TV Industry terminology
Viewership - How many people watched a programme or broadcast
DTV - Digital television
video or on demand channel - catch up or streaming services
Listenership - how many people listen to radio programme, podcast or particular station
DAB - digital audio broadcast
Analogue - non digital broadcast
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